Media Invitation: Project Launch of Fields of Gold by Primarc Development

On 05.06.2014 (Thursday), I was invited by Pat Lin Communications to attend a Project Launch by Primarc Development at their Experience Gallery located at Jaya One, Petaling Jaya.

Details of the event are as below:-
Date: 5th June 2014
Time: 2.30pm – 5pm
Venue: The Fields of Gold Experience Gallery
Primarc Development (M) Sdn Bhd
Unit 89-1, 1st Floor, Block H, The Suites, Jaya One, 72A Jalan Universiti, 46200 Petaling Jaya

By the way, I’m representative of Malaysia Real Estate Blog – Jeffery Lam attending to this event :)

Pat Lin Invitation Letter
The project is called FIELDS OF GOLD

Field Of Gold Project BirdEye View
More than just a roof over your head, home is where families can grow together physically, emotionally, mentally and spiritually; a holistic growth that can be nurtured by the unparalleled offerings of nature and modern comforts of living to create life’s many treasured memories. It is with this concept in mind that Primarc Development (M) Sdn Bhd (Primarc) developed its latest and most innovative project to date – Fields of Gold, an exclusive residential enclave inspired by borderless living.

A one-of-its-kind development in Malaysia, Fields of Gold encompasses 6.75 acres of terra-formed land within the township of Rawang, Selangor. With a gross development value of RM117 million, it features 53 units of 4-storey designer boutique homes, well-equipped common amenities, as well as 1.5 acres of beautifully landscaped park emulating the four seasons of the world, accessible only to the community at Fields of Gold.

Let’s first have a look at the below 3D Animation Video – Fields Of Gold. This is the best way to portray the idea and concept behind the whole development.

The man and mastermind behind this wonderful project is Mr.Primus Lim. He is now the Managing Director of Primarc Development (M) Sdn Bhd. If you would like to read on his profile, click here to download the pdf

You may even listen to his story on why he name this project as Fields of Gold?

I really love the concept of Mr.Primus, as the MD and Creator, “stand out” to brief us the whole concept and story behind why he wants to build this project? Really appreciate it!

I do urge other Property Developers create more this type of contents to share with the public (their followers, buyers and investors). We will definitely understand better when hearing from the mastermind. We can even feel their sincerity, hearts and souls when they speak.

It is not too difficult to produce something like the above video, I believed every Property Developer should do the same too. If you don’t have a videographer, I can refer someone to you. Contact Me if you want :)

Personally, I am a guy more towards to audio and visual contents, I can consume those points and contents better.

So often, when people looking to buy a property, they will typically ask these questions:-
1. What is the build up area?
2. How many bedrooms and bathrooms?
3. What is the selling price?
4. Is it facing East or West?
5. Any swimming pool, gym, facilities and etc…..

I think it is time to think beyond. And, the first move, it has got to do with the Developer Team (Architect, Urban Designer, Landscape Artist and etc). If no one in the Developer Team willing to share and answer those “deeper” questions, no one is willing to ask. From now on, same thing, I do urge the Developer Team, please share more info with us. You need to educate us :)

Why not do something like the below video? I think it is really informative, useful and engaging. That’s the thing that consumers want. Check it out:-

Activities during the Project Launch:-
1. Meet and greet session
2. A chat about the Fields of Gold with Mr.Primus Lim, the Managing Director of Primarc Development
3. Q&A session with the media
4. Photo opportunity
5. Refreshment

Fields Of Gold - Crowded Fields Of Gold - Medias Fields Of Gold - Primus Briefing Jeffery Lam n Primus Lim
Fields of Gold - Choosing Unit
Fields of Gold - Booking Unit
The project is due to be completed in the last quarter of 2016, which is when the gates of Fields of Gold will be officially open to the homeowners.

For further information on Fields of Gold, log on to or call 012-2206127

In the coming months, if I have a chance to invite you to attend some interesting property events, would you be interested? If yes, kindly be part of community by Subscribe To My Mailing List. I will send you the updates through email.


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